Best Odds Branding, Website & App Design

Best Odds Branding

Best Odds required a simple logotype that works well in any size and format, and signals greatness. An award badge became its symbol, integrated into the typeface of the logo. The owners wanted to differentiate the brand with a green main color, since many sites targeting the US betting market use blue as their brand color. Even though the website has changed since iGS delivered the designs in 2020, the logo is still in use.

Best Odds Web Design

Some affiliate sites become news websites as well to be able to take advantage of the additiona SEO tactics that this format offers. When the owners of BestOdds.com reached out to us, it was clear that they needed a web presence that could compete with the biggest affiliate sites that dominate in the USA. Therefore they needed an online magazine and as many additional features as an affiliate can possibly have. Bet calculators, odds comparison analytics and even more were designed for desktop, mobile and everything in-between.

Best Odds App Design

It is a rare occasion (due to app store policies against gambling) for affiliates to release native apps, but Best Odds wanted one for the Apple store. We have designed an app that packs the most important and useful features of the website, in both dark and light modes.

Designing (and developing) apps for iOS and Android are somewhat risky for iGaming brands due to the potential rejection of gambling-related topics in the app stores, but they do exist in several markets, so it is worth checking what is available for your target audience. If you have competitors in the app store, you definitely should release an app too. There is no better way to engage with your visitors than to have a dedicated application that users can reach faster and which also opens up extra engagement possibilities, such as notifications, widgets, and even more.